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D4 - #RadioWeek 2023 - Why In-Car analytics & audience segmentation is key for radio programming and monetization
This episode dives into Xperi's in-vehicle technology solutions, starting with an overview of DTS AutoStage and its impact on the automotive industry. The discussion covers enhancing radio with rich multimedia experiences, audience measurement, and behavior insights for broadcasters. It explores practical applications of HD Radio, DAB Plus, and advanced screens in vehicles, alongside advertising and retail targeting opportunities. The panel also addresses enhancing sales conversations with new data, future developments, and data normalization. Topics include analytics for FM and on-demand content, the business model for Xperi, the future of FM tuners, and the reliability of broadcast radio in cars.
Key Points
- The automotive industry is rapidly shifting focus towards in-vehicle experiences, with technologies like DTS AutoStage enhancing the multimedia experience for drivers and passengers.
- DTS AutoStage provides broadcasters with valuable, near real-time analytics on listener engagement, offering unprecedented insights into audience behavior and preferences.
- The integration of advanced analytics and metadata from in-car listening can revolutionize radio advertising by offering precise targeting and proving the impact of radio ads on retail traffic.
Chapters
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| 59:40 | |
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Transcript
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