[RadioWeek 2026] Day 2 - Retaining Today’s Audiences While Building What’s Next

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[RadioWeek 2026] Day 2 - Retaining Today’s Audiences While Building What’s Next

S6 E2 • Jan 27, 2026 • 72 mins

In this episode, Steve Shultis, Morgan Chosnyk, Marc Maison, Sami Tenkanen, and Gabrielle Jones discuss RadioWeek 2026, focusing on radio's evolving role and audience engagement strategies. They explore how Bauer Media and KEXP attract younger listeners, New York Public Radio's digital ecosystem, and funding for African digital audiences. The conversation covers social media's impact, Farm Radio, video content evolution, music's role, and live content's importance for the African diaspora. They also touch on monetization strategies, radio vs. new media strengths, and creating impactful, community-focused content.

Key Points

Radio stations are innovating by integrating digital platforms and social media to attract and retain younger audiences, leveraging community engagement and user-generated content.
Ensuring a human connection through curated, responsive, and community-driven programming is key to maintaining listener loyalty in an era of endless entertainment choices.
Revenue models are increasingly diversified, combining traditional listener donations, business sponsorships, and digital monetization strategies, including video content and live performances.

Speakers

Steve Shultis

Guest • 27%

Morgan Chosnyk

Guest • 30%

Marc Maison

Guest • 13%

Sami Tenkanen

Guest • 14%

Gabrielle Jones

Guest • 16%

Chapters

0:00	Introduction to Radio Week 2026
0:17	Overview of the day's topic and housekeeping
1:25	Introduction of panelists
5:05	The evolving role of radio and audience engagement strategies
11:45	Engaging younger audiences with Bauer Media and KEXP
18:43	Digital ecosystems and audience engagement at New York Public Radio
24:51	Sponsor: RCS and audience questions on playlists and trends
27:26	Funding strategies and adapting to digital audiences in Africa
29:47	Social media engagement and Farm Radio's impact
33:33	Engaging the African diaspora and the importance of live content
39:53	Evolution of video content and building digital audiences
50:03	Visuals in broadcasts and the role of music as a hook
52:15	Listener engagement through digital interaction and local artists
55:28	DJ curation flexibility and paying homage to artists
58:10	Apps and playlists for audience engagement
1:01:44	Radio's monetization strategies and third-party platform promotion
1:06:21	Live performance logistics and the strengths of radio vs. new media
1:08:08	Human connection and community-focused content
1:10:05	Creating impactful content and closing remarks

Transcript

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