Episode

[RadioWeek 2026] Day 2 - Retaining Today’s Audiences While Building What’s Next

S6 E2 · January 27, 2026 · 72 min

In this episode, Steve Shultis, Morgan Chosnyk, Marc Maison, Sami Tenkanen, and Gabrielle Jones discuss RadioWeek 2026, focusing on radio's evolving role and audience engagement strategies. They explore how Bauer Media and KEXP attract younger listeners, New York Public Radio's digital ecosystem, and funding for African digital audiences. The conversation covers social media's impact, Farm Radio, video content evolution, music's role, and live content's importance for the African diaspora. They also touch on monetization strategies, radio vs. new media strengths, and creating impactful, community-focused content.

Key Points

• Radio stations are innovating by integrating digital platforms and social media to attract and retain younger audiences, leveraging community engagement and user-generated content.
• Ensuring a human connection through curated, responsive, and community-driven programming is key to maintaining listener loyalty in an era of endless entertainment choices.
• Revenue models are increasingly diversified, combining traditional listener donations, business sponsorships, and digital monetization strategies, including video content and live performances.