[GOCS] Episode 5 — Coaching and Developing Today’s Radio and Audio Program Director

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[GOCS] Episode 5 — Coaching and Developing Today’s Radio and Audio Program Director

S4 E10 • Dec 4, 2024 • 72 mins

Omar Essack, joined by experts Stephen Goldstein, Mark Gillman, and Patrick Davis, delves into the shifting landscape of media, focusing on the habits of younger generations and their implications for radio. The discussion covers the impact of YouTube and social media, the need for innovation in radio programming, and the critical role of talent and relationships. The panel examines the current state of radio, the shift to multi-platform content, and strategies for rejuvenating talk radio's aging audience. Emphasis is placed on storytelling, innovation, and AI's potential. The episode concludes with insights on finding and developing new talent, and a preview of upcoming content.

Key Points

Local radio stations are struggling to connect with younger audiences, who are increasingly turning to platforms like YouTube and podcasts for engaging, relevant content.
The future of radio lies in embracing multi-platform strategies, including leveraging video, podcasts, and social media to reach audiences where they already are, rather than relying solely on traditional broadcasting.
To revitalize radio, there needs to be a focus on discovering and nurturing new, diverse talent who can create compelling, authentic content that resonates with today's listeners.

Speakers

Omar Essack

Host • 27%

Steven Goldstein

Guest • 28%

J. Mark Gillman

Guest • 27%

Patrick Davis

Guest • 17%

Chapters

0:00	Introduction and evolving environments in media
2:11	Expert panel introduction: Stephen Goldstein, Mark Gillman, Patrick Davis
4:22	Media habits of younger generations and radio implications
5:38	YouTube's and social media's impact on radio
7:03	Innovation needs in radio programming
8:08	Talent and relationships' role in radio success
9:25	Current state of radio stations and programming
13:22	Identifying and nurturing radio talent
28:26	Shift to multi-platform content and time-shifted radio
32:16	Developing new talent and podcast talk format opportunities
35:00	Talk radio's aging audience and rejuvenation strategies
40:38	Revitalizing radio stations and measuring creativity
47:39	Media platform shifts and radio's future
54:42	Storytelling, innovation, and AI's potential in radio
1:03:43	Embracing change and radio's legacy
1:07:05	Finding and developing new talent in radio
1:10:01	Wrap-up and acknowledgments
1:10:34	End of year wrap-up for 2024
1:10:53	Sponsor: RCS and SoundStack
1:10:55	Subscription and upcoming content preview
1:11:12	Final thanks and inclusivity plans

Transcript

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