RedTech Podcasts
RedTech is a business and technology publication and platform created by international professionals for the global radio broadcast and digital audio industries.
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[RedTech Briefing] With Chris Boyce, Pacific Content
In Season 1, Episode 6 of RedTech Podcasts, Chris Boyce from Pacific Content joins Omar Essack to discuss the evolving landscape of digital audio. They explore the rise in podcast popularity, the differences between linear broadcast and on-demand audio, and the nuances of advertising in each format. The conversation covers the transition from traditional radio to on-demand content, the influence of connected cars on radio's future, and advertiser preferences shaping the industry. They also address future challenges for radio owners and the potential for expanding audio markets from local to global.
Key Points
- Brands are increasingly realizing they can create their own original content to connect with consumers, rather than just buying advertising space on existing programs.
- The ease of access and reduced friction in digital audio consumption are key factors driving the growing popularity of podcasts over traditional radio.
- Radio broadcasters need to think beyond their local markets and consider global opportunities to stay competitive in the evolving audio landscape.
Chapters
| 0:00 | |
| 1:22 | |
| 5:15 | |
| 10:04 | |
| 14:02 | |
| 20:27 | |
| 23:59 | |
| 26:48 | |
| 28:10 | |
| 30:44 |
Transcript
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