RedTech Podcasts
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D4 - #RadioWeek 2024 - Ethics in the use of AI in radio production
This episode delves into the transformative role of AI in broadcasting. Experts Michael Thielen, Hermann Del Campo, and James Poulter discuss generative AI applications, voice cloning, and dynamic advertising. They address ethical concerns, legal frameworks, and copyright issues related to AI-generated content. The conversation also covers the cost of AI implementation for smaller stations, regulatory challenges, and AI's impact on global elections and fact-checking. The episode concludes with insights on responsible AI use, sponsor acknowledgment, and updates on upcoming RedTech events.
Key Points
- AI can significantly enhance radio production by automating tasks such as voice cloning, dynamic content creation, and audio cleaning, which can lead to more personalized and efficient broadcasts.
- While AI technology offers numerous benefits, including improved speech-to-text accuracy and personalized advertising, it also poses ethical challenges and risks, such as potential misuse by bad actors and the need for clear regulations and trust-building measures.
- Broadcasters should transparently disclose the use of AI in programming to maintain audience trust and should work towards global consensus on ethical guidelines and technological safeguards to prevent misuse.
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Transcript
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