[GOCS] Episode 3 - Strategies for Attracting and Retaining Elite Talent

Key Points

• Radio stations need to adapt to modern platforms like social media, video streaming, and podcasts to attract and engage younger audiences effectively.
• Investing in a fun, dynamic, and inclusive work environment, alongside offering tangible growth opportunities, is key to retaining Millennial and Gen Z talent.
• The recruitment process should involve active hunting through platforms like college radio, podcasts, and live events, while also leveraging current young talent to identify potential new recruits.