RedTech Podcasts
RedTech is a business and technology publication and platform created by international professionals for the global radio broadcast and digital audio industries.
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D5 - #RadioWeek 2023 - Running a lean radio business Cutting costs without compromising quality
This episode delves into cost-cutting strategies in broadcasting while maintaining quality. Panelists discuss the post-COVID availability of electronic components and Boom Radio's innovation in remote broadcasting. They examine the pros and cons of voice tracking, broadband and connectivity challenges, and TalkTV's cost-effective strategies for visual radio. The impact of new technologies on traditional TV, insights from WorldCast on quality enhancement, and the introduction of SmartFM technology are covered. Topics also include the economics of launching a new radio station, remote working's effect on infrastructure costs, and creative solutions in broadcasting system integration.
Key Points
- Leveraging software over hardware can significantly lower costs and improve lead times while maintaining high audio quality.
- Implementing remote broadcasting and voice tracking can drastically reduce startup costs and operational expenses without compromising the listener's experience.
- Integrating digital and traditional broadcasting technologies, such as MPX over IP, can reduce equipment costs and improve operational efficiency.
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Transcript
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