[GOCS] Episode 2 - Audience Engagement and Growth

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[GOCS] Episode 2 - Audience Engagement and Growth

S4 E7 • Apr 3, 2024 • 65 mins

This episode explores audience engagement, listening trends among younger demographics, and innovative radio programming. Panelists discuss integrated content, Canadian rating systems, marketing strategies, and advancements in AI for music tests. It concludes with three ideas to grow your radio audience and a teaser for the next episode.

Key Points

Radio stations must prioritize creating compelling and unique content that engages listeners and builds strong connections across various platforms, not just traditional radio.
Recruiting and developing talent from social media and other non-traditional sources can bring fresh perspectives and attract younger audiences.
Offer advertisers integrated multimedia solutions that include elements like social media, activations, and personal endorsements by hosts to demonstrate tangible results and engagement beyond traditional ratings.

Speakers

Omar Essack

Host • 8%

Gary Krantz

Guest • 19%

Carolyn Gilbert

Guest • 23%

Ross Winters

Guest • 25%

Tapas Sen

Guest • 27%

Chapters

0:00	Introduction and sponsor acknowledgment by Omar Essack
0:47	Overview of the global online content series
1:13	Importance of audience engagement and viewer participation
2:05	Sponsor: SoundStack
2:25	Introduction of moderator Gary Grant and panelists
6:15	Analysis of listening trends among younger demographics
8:08	Carolyn Gilbert's insights on radio industry challenges
10:23	Ross Winters' example of innovative radio programming
14:20	Tapas Sen's approach to integrated content across platforms
18:02	Importance of focusing on the listener
24:33	Ross Winters on Canadian rating systems and challenges
28:14	Carolyn Gilbert on marketing strategies for radio stations
41:25	Advancements in AI and data cleaning for music tests
47:09	Integrating social media and podcast talent into radio
55:58	Three ideas to grow your radio audience
1:01:33	Upcoming episode on recruitment strategies
1:03:30	Sponsor: SoundStack
1:04:16	Closing remarks

Transcript

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