Episode

[GOCS] Episode 2 - Audience Engagement and Growth

S4 E7 · April 3, 2024 · 65 min

This episode explores audience engagement, listening trends among younger demographics, and innovative radio programming. Panelists discuss integrated content, Canadian rating systems, marketing strategies, and advancements in AI for music tests. It concludes with three ideas to grow your radio audience and a teaser for the next episode.

Key Points

• Radio stations must prioritize creating compelling and unique content that engages listeners and builds strong connections across various platforms, not just traditional radio.
• Recruiting and developing talent from social media and other non-traditional sources can bring fresh perspectives and attract younger audiences.
• Offer advertisers integrated multimedia solutions that include elements like social media, activations, and personal endorsements by hosts to demonstrate tangible results and engagement beyond traditional ratings.

Speakers

Omar Essack

Host · 8%

Gary Krantz

Guest · 19%

Carolyn Gilbert

Guest · 23%

Ross Winters

Guest · 25%

Tapas Sen

Guest · 27%