[RadioWeek 2025] Day 5 - Digital Audio Revenue: Opportunities and Challenges 2025

In this episode, Tim Labelle, Mac Maison, and Justin Hach delve into the changing world of digital audio and advertising. They introduce Atunwa Digital and American Public Media, discussing revenue opportunities and advertising landscapes. The panel tackles attribution challenges and data's role in brand engagement. Key topics include audio tech innovations, sales strategies, and client education. They compare direct sales to programmatic advertising and explore the role of video content. The discussion also covers listener distribution, competitive strategies, and future predictions for CPM pricing and AI content, offering insights on securing revenue in a competitive market.